Tom Eisenmann, a Harvard Business School professor, delivers a practical and research-driven guide to why startups fail — and how founders can avoid common pitfalls. Drawing on case studies and decades of entrepreneurial teaching, Eisenmann explores issues like premature scaling, flawed business models, and founder dynamics, offering frameworks to build ventures that last.
This blend of academic rigor and real-world startup stories is popular among aspiring entrepreneurs and MBA students, often recommended alongside The Lean Startup as a must-read for founders. While more analytical than motivational, it's appreciated for its cautionary yet empowering approach to building sustainable businesses.
