Re-Think – Ric Merrifield

A practical, thought-provoking guide for managers navigating change — stop tinkering and start rethinking.

Ric Merrifield challenges leaders to stop tinkering with processes and instead rethink the fundamentals of their business. Using case studies from companies like Amazon and Dell, he shows how focusing on core activities and outsourcing the rest can cut costs, boost innovation, and sharpen competitive advantage.

Praised in business circles for its process-mapping approach and the hook: "Don't just think differently — rethink." A valuable companion to Clayton Christensen's The Innovator's Dilemma, Jim Collins's Good to Great, and Michael Hammer's Reengineering the Corporation.

A hardcover (2009) in Good condition — moderate wear, some page yellowing, all pages present.