"New to Big" presents a methodologically rigorous framework for enterprise innovation that challenges traditional corporate growth models. Kidder and Wallace systematically deconstruct the limitations of conventional "Big to Bigger" approaches, offering instead a structured process for established organizations to adopt entrepreneurial methodologies at scale. The authors provide empirical evidence demonstrating how their proprietary Growth OS system enables corporations to identify, validate, and commercialize new market opportunities with venture capital efficiency. Their analysis incorporates both quantitative metrics and qualitative case studies to substantiate the efficacy of purpose-built growth boards, dedicated funding mechanisms, and specialized talent deployment. This work represents a significant contribution to innovation management literature by establishing a replicable system for transforming organizational inertia into sustainable growth trajectories.
